Coach Rico — One-on-One Quit Smoking Program

You've Already Tried
to Quit.
This Time it's
permanent.

Most programs give you information. This one changes the way you think about smoking—permanently. No willpower required.

Apply Now — It's Free
A message from Rico

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Two realities. One decision.

Life as a smoker

  • Waking up and reaching for a cigarette before you're even fully awake
  • The shame of hiding it from people you respect
  • Failed attempts that make you feel weaker every time
  • The smell. The cost. The constant mental negotiation.
  • Watching your health decline and feeling powerless to stop it
  • Knowing you want to quit — and not being able to

Life as a nonsmoker

  • Waking up and not thinking about cigarettes at all
  • The quiet pride of having finally done it
  • Money staying in your pocket — every single day
  • Breathing easier. Tasting food again. Smelling clean.
  • An identity you're proud of — the person who quit
  • Never having to think about this again
Cigarettes in an ashtray
The Real Problem

You've tried before.
So why are you still smoking?

Patches. Gum. Cold turkey. Sheer determination. And it worked—for a while. Then one stressful moment, one drink, one bad day, and you were back.

Not because you're weak. Because every method you've tried treated the symptom. None of them went after the real problem: the part of your brain that still wants to smoke.

The craving isn't physical. It's a belief. A habit of thought. A story you've been telling yourself for years. And until that story changes, nothing else will.

That's what we fix here.

The Solution

Two powerful forces.
One permanent result.

This program combines the world's most proven quit smoking method with one-on-one coaching designed to eliminate the smoker's identity inside you.

"Not someone who's trying to quit. Someone who wakes up and genuinely doesn't want a cigarette anymore. That's who you become here."

We use Allen Carr's Easy Way to Stop Smoking—the book that has helped over 20 million people quit worldwide—but unlike everyone who reads it alone, you have a coach by your side the entire time, applying every insight directly to your specific triggers, patterns, and story.

Coach Rico
Why Rico

I'm the son of an ex-smoker.

For over forty years, I watched someone I love try everything to quit—patches, laser, champix, cold turkey, sheer willpower—and fail every time. Not because she was weak. Because nothing ever addressed the real reason she smoked.

My mom was my first client. Together we used this exact method. And she stopped smoking. After more than forty years. That was the most powerful moment of my coaching career—and the reason this program exists.

Since then I've helped clients land six-figure job offers, lose weight, and break patterns that had controlled them for years. But this remains the work I'm most proud of. Because I know what it costs a family when someone can't quit. And I know what happens when they finally do.

This mission is personal. The method works. And I'll be with you until you're done—for good.

The Reason This Program Exists

Meet Saskia.
40+ years of smoking.
Finally free.

Saskia tried everything. Patches. Laser therapy. Champix. Cold turkey. Hypnosis. For over forty years, nothing stuck. Every time she stopped, something pulled her back — a stressful moment, a social situation, one cigarette that turned into a pack.

Then her son decided to help her differently. Using Allen Carr's method combined with deep one-on-one coaching, they worked through her specific triggers, her fears, her identity as a smoker — and she stopped.

Saskia is the proof of concept. The living, breathing reason this method works — and the heart of this program.

✏️ Saskia's story in her own words goes here — ask her to write about her forty years of smoking, every method she tried, what made her skeptical, what the process felt like, and the moment she knew she was finally done.
Saskia — Madrid, Spain
[ Photo of Saskia ]
The Process

Here's how it works.

1
Week 1

Uncover Your Smoking Story

We map your entire relationship with smoking — the triggers, the self-talk, the moments you reach for a cigarette without thinking. Then we hand you the weapon: Allen Carr's Easy Way.

2
Weeks 2–4

Rewire Your Identity

Weekly sessions apply every insight from the book directly to your patterns. The book dismantles the illusion. The coaching makes it stick. By the end, you won't feel like you're giving something up. You'll feel like you already have.

3
End of Week 4

Your Last Cigarette

When you finish the book and feel ready, we schedule your last cigarette together. This isn't a sad moment — it's a graduation. You're not losing something. You're stepping into who you actually are.

4
Weeks 5–8

Your First Month as a Nonsmoker

This is where most programs abandon you. Not this one. For a full month I'm with you — daily if you need it. Real-time support when cravings hit. This is where the nonsmoker identity gets hardwired permanently.

Is this for you?

This is for you if...

  • You've tried to quit before and it didn't stick
  • You're tired of white-knuckling through cravings
  • You're open to reading Allen Carr's book as part of the process
  • You want someone in your corner every step of the way
  • You're serious about finally being done with this—for good

This is not for you if...

  • You're quitting because someone else told you to
  • You're looking for a magic pill with zero participation
  • You're not ready to look honestly at your relationship with smoking
  • You want a passive program you can ignore and still expect results
Investment

What it costs.

Most smokers spend between €1,500 and €4,000 a year on cigarettes. This program costs less than that—and you only pay it once.

Full Program

€799

Deep-dive strategy session · Weekly coaching throughout
Allen Carr's Easy Way · Full month of daily support
Real-time crisis coaching · Permanent result

The Last Time You'll Ever Have
to Think About Quitting.

Fill out the short form below. I'll be in touch within 24 hours to schedule your free discovery call.
I take on a maximum of 3 clients per month.

I only work with a small number of clients at a time to guarantee results.
If we're a good fit, I'll be in touch within 24 hours.

Common questions.

Do I have to read a book?

Yes. Allen Carr's Easy Way to Stop Smoking is the backbone of this program. It's a short, easy read—most people finish it in a few sittings. And unlike reading it alone, you'll have a coach applying every insight directly to your situation. That's what makes it stick.

What if I've already read Allen Carr's book and it didn't work?

That's actually very common—and it's exactly why this program exists. The book gives you the knowledge. The coaching makes it personal. Most people who read it alone miss the deeper work of applying it to their specific triggers and identity. That's what we do together.

How long does the program last?

Two months total. The first month you work through the book with weekly sessions. The second month is intensive post-quit support to make sure the nonsmoker identity is permanent.

What if I've tried everything and nothing has worked?

That's exactly who this program is built for. Every failed attempt is data. It tells us precisely where your specific blocks are — and that's what we work on together. The people who've tried the most are often the ones who get the most out of this process.

Your last cigarette is closer than you think.

Apply Now — It's Free
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Coach Rico
Coach Rico

Coach Rico

rico@getcoachrico.com